SmartComms · AI texting for mortgage

Turn your book of business into booked loans.

Compliant AI texting, calling and email campaigns that run inside your loan officers’ workflow and re-engage every borrower, automatically.

Used by leading mortgage lendersSOC 2 Type I & IIConsent, DNC and opt-out built in

See SmartComms on your book

A 30-minute demo, tailored to your lending business.

No spam. We reply within one business day. Prefer to talk now? Call our AI agent at +1 650-977-4136.

1,600+*sales professionals using SmartComms
2,000+*AI campaigns run this year
30%+*of campaigns are automated rate-monitoring campaigns
Everymessage checked for consent and do-not-call before it sends

How it works

Every borrower in your book, followed up on time

SmartComms writes and sends in your loan officer’s name, then hands the warm replies back to them.

  1. 01

    Segment your book

    Rate-monitoring, stale pre-approval, refinance, HELOC and past-client audiences, built from your own data.

  2. 02

    AI writes and sends

    Personal messages in each loan officer’s voice, checked against consent and do-not-call rules before they go out.

  3. 03

    Replies route to people

    Positive replies go straight to the loan officer, with drip, email and voice follow-ups for everyone else.

Illustrative example

What you get

One system for text, voice and email

No separate vendors for each channel. Every conversation shares context and lives inside the tools your team already uses.

✦

Compliance built in

Consent, do-not-call and opt-out handling on every message, with a full audit trail.

✦

Inside your workflow

Text and call from your point-of-sale and CRM, connected to your loan origination system.

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Campaigns that run themselves

Rate-monitoring and past-client campaigns can run fully automated, with zero touch.

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Team texting

Shared threads with borrowers, co-borrowers, agents and attorneys for the whole loan team.

✦

Sentiment and response tracking

See who replied, how they feel, and who is ready for a call.

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Voice and email follow-up

No reply to a text? SmartComms moves on to a drip, an email or an AI voice call.

Rate monitoringStale pre-approvalsRefinanceHELOCPast clientsUnfinished applications

Re-engage your whole book this quarter

See SmartComms running on a sample of your own leads in a 30-minute demo.

Get a demo

* Figures are from Prajna production deployment data at a U.S. mortgage lender, June 2025 to mid-2026. Results vary by lender, audience and campaign. SmartComms supports lenders’ compliance programs but does not replace their own legal and compliance review.